Wiki Software
COMPANY PROFILE
For over 20 years, Wiki Software International has been supporting the work of CFOs, Financial Directors, Controllers, Credit Managers, and Treasury Managers. The fintech company offers BICTA, a solution for the reconciliation of all types of collections and payments, which is essential for enabling value-based treasury management and for developing financial planning based on accurate and constantly updated data.
COMPANY OBJECTIVE
Wiki Software aimed to increase its visibility among Italian financial actors, companies, and banks, moving away from an OEM logic and positioning itself as a partner open to market opportunities.
COMMUNICATION ACTIVITIES
- Communication strategies
- Corporate image design
- Below-the-line activities
- Website development
- SEO and digital positioning
- Corporate blog (editorial planning and writing)
- Case studies
- Commercial consulting
- Direct marketing
- Marketing campaigns
- Events
- Social Media Management (organic + paid)
RESULTS
- Timely communication to the market of the company’s skills and the strengths of the solution platform
- Increased awareness and positioning in target markets
- Opening of new market opportunities
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