Stati generali dell'industria
COMPANY PROFILE
On behalf of the Metropolitan City of Bologna, Pragmatika managed organisational support activities and the creation of below-the-line materials for the promotion of the “Stati Generali dell’Industria” event. The initiative represented a strategic moment of dialogue between institutions, businesses and social partners, with the aim of strengthening a productive ecosystem capable of generating value and decent work.
COMPANY OBJECTIVE
To enhance the role of the Metropolitan City of Bologna as a promoter of dialogue between key actors in the local production system, and to emphasise the event’s core message: only a new alliance between institutions, businesses and labour can support the industrial development of the territory.
COMMUNICATION ACTIVITIES
• Design and development of the event’s visual identity
• Creation of below-the-line materials (invitations, signage, wayfinding, badges, digital and print graphics)
• Event logistics organisation (site inspections, technical management, speaker coordination, access management)
• Coordination of activities
• Speaker management and presentation support
• On-site event management (hostesses, organisational staff, participant registration)
RESULTS
• Successful delivery of a fully attended (sold-out) event aligned with institutional objectives
• Strengthening of the Metropolitan City’s positioning as a key player in the industrial development of the territory
• Active involvement of key stakeholders from the economic, academic and institutional spheres
