RCH
COMPANY PROFILE
RCH S.p.A., through its brands RCH and MCT, has been a leading reference point for over 50 years in the field of advanced point-of-sale management solutions. Over time, the company has introduced numerous innovations to address the challenges of an increasingly digital and fast-evolving market, such as Android-based integrated systems, cloud services and web applications. The RCH offering includes hardware, software and digital services designed for a range of Italian market sectors, including hospitality, retail, hotels, beauty & wellness and automotive services.
COMPANY OBJECTIVE
The technological innovations introduced by the company in its point-of-sale systems made it necessary to communicate the new management capabilities enabled by its updated solutions platform across multiple target sectors. Therefore, an integrated communication campaign was required to reach stakeholders in a widespread and effective manner.
COMMUNICATION ACTIVITIES
Pragmatika designed and developed an integrated campaign leveraging a wide spectrum of marketing and communication services. Coordinated activities included below-the-line (BTL) and above-the-line (ATL) initiatives, PR and media relations, targeted events, media management, and case study campaigns. The agency also managed content production, particularly through the development of a corporate blog.
RESULTS
The integrated communication campaign effectively supported and accelerated the positioning of the company’s new solutions among target audiences. The distinctive features of RCH’s offering were highlighted, positioning the company as an innovator within its sector. The initiative also proved instrumental in supporting subsequent commercial activities.
