Natrue is an international non-profit association based in Brussels, committed to promoting and protecting natural and organic cosmetics worldwide. Founded in 2007, we provide a home for all true friends of natural and organic cosmetics and embrace everyone who upholds our high standards of quality and integrity.

To position the Natrue brand and its mission in Italy by spreading the values of organic cosmetics certification, engaging in direct dialogue with the market and consumers to ensure clear recognition of certified organic cosmetics.

For the association, Pragmatika developed an intensive public relations and media relations program that, together with content production and the identification of editorial opportunities, serve as significant levers for positioning Natrue’s messages.

The activities managed by Pragmatika enabled the rapid positioning of the Natrue brand and its messages to operators, stakeholders, and final consumers. Today, Natrue is an authoritative voice in all contexts where organic cosmetics are discussed