Consorzio Mortadella Bologna
COMPANY PROFILE
The Consorzio Mortadella Bologna IGP is an organization that protects, enhances, and promotes Mortadella Bologna, a cured meat product with Protected Geographical Indication (PGI) status. Founded in 2001, the Consorzio ensures the respect of production traditions and the quality of the product through rigorous controls and certifications.
COMPANY OBJECTIVE
The Consorzio’s mission is to protect and enhance the PGI (Protected Geographical Indication) designation by ensuring that consumers understand the meaning and importance of this recognition, which guarantees the authenticity and quality of the product.
COMMUNICATION ACTIVITIES
• Public relations
• Media relations
• Product communication
• Local event management
RESULTS
• Increasing awareness and reputation among the supply chain and consumers
• Strong and targeted media visibility
