4Planning is a technology company that specifically targets financial operators with its solutions. The company, in particular, offers a modular software platform for treasury, credit management, short-medium-long term corporate financial planning, and management control.

4Planning needed to create an organic and structured communication path that would make the type of the company’s offerings and their related benefits evident to the target market.

• Definition of communication strategies
• Building of corporate identity
• Below-the-line activities
• Social strategy
• Social media management
• Creation of case studies
• Development of the corporate blog

• Coordination and enhancement of communication actions, with a consequent increase in their effectiveness
• Optimization of visibility towards the target market
• Growth of reputation among market operators