FederBio is a national federation founded in 1992 through the initiative of organizations throughout the organic and biodynamic agriculture supply chain, with the aim of protecting and promoting its development. FederBio, a member of IFOAM and ACCREDIA, the Italian accreditation body for certification organizations, is recognized as the institutional representative of the sector in national and regional forums.

The Federation’s objectives are to promote a model of agriculture based on quality, well-being, and environmental sustainability. FederBio’s action aims to educate the players of the agri-food supply chain and end consumers by supporting virtuous production models that do not involve the use of chemicals and production protocols that could harm ecosystems.

For FederBio, Pragmatika has implemented a series of integrated activities using the following tools: continuous media relations, production of editorial content, management of the Federation’s social media channels (planning, content, and graphic creativity), and communication activities during events organized across the territory.

The activities managed by Pragmatika have allowed FederBio’s messages to be positioned accurately and timely in the public opinion, thus supporting the Federation’s informational and cultural objectives.Social media communication also made it possible to reach a broader audience of consumers and citizens, promoting a more conscious approach to consumption choices.