For over 50 years, Ar.pa Lieviti has been artisanally producing and marketing yeast for sweet and savory products, as well as preparations for creams, puddings, and panna cotta. The Ar.pa catalog includes a wide range of products dedicated to those who want to make all kinds of preparations, including starches and potato starch, vanilla flavouring for desserts, vanilla sugar, cocoa powder, instant creams, and fillings for desserts.

As part of a significant phase of corporate development, Ar.pa Lieviti needed to implement a communication strategy capable of strengthening the brand’s awareness, positioning and reputation across its key channels: large-scale retail distribution (GDO), HoReCa (Hotel, Restaurant and Catering) and end consumers.

• Strategic consulting
• Corporate identity
• Below-the-line
• Catalog design
• Development of editorial projects
• Website development
• Social media management
• Media relations
• Event planning and management

• Growth in positioning and reputation
• Opening of new commercial opportunities
• New relationships with sales channels
• Increase in revenue