Consorzio Mortadella Bologna
COMPANY PROFILE
For over 50 years, Ar.pa Lieviti, based in Ozzano dell’Emilia (Bologna), has been artisanally producing and commercialising yeast for sweet and savoury recipes, preparations for creams, puddings and panna cotta, starches and potato starch, vanilla flavouring for desserts, vanilla sugar, cocoa powder, instant creams and fillings. The company also offers a gluten-free range dedicated to more mindful eating habits. Carefully selected raw materials and high-quality standards are the distinguishing features of a brand that combines tradition and innovation.
COMPANY OBJECTIVE
To expand into new international markets, starting with Spain and subsequently France and English-speaking countries, supporting investments with strategic digital and linguistic initiatives, as well as tools designed to support the evolution of production processes, workforce development and sales channels. The objectives also included increasing brand awareness, improving reputation and strengthening traffic to the e-commerce platform arpalieviti.shop.
COMMUNICATION ACTIVITIES
• Digital advertising campaign “Con Ar.pa Lieviti cresce la bontà”
• 3D video production and distribution via Google and YouTube channels
• Production of Spanish-language eBooks featuring traditional local recipes
• E-commerce development and traffic acquisition campaigns
• Editorial content creation for foreign markets
• SEO optimization and content localization
• Participation in industry awards and trade fairs (TuttoFood 2025)
RESULTS
• Over 400,000 unique users reached in one month of campaign activity
• Approximately 3,000 direct clicks to the e-commerce platform from target markets
• “Best New Media Campaign” award at the DolciSalati&Consumi Awards 2025
• Increased visibility in international markets
• Strengthened brand positioning
• Opening of new commercial opportunities in the European market
• Consolidation of digital presence and corporate reputation
