Felsineo
COMPANY PROFILE
Felsineo S.p.A., a company of the Felsineo Group, has been synonymous with high-quality mortadella since 1963. Always attentive to combining tradition and innovation, the company selects the best raw materials, which, thanks to experience gained over four generations, are processed to create genuine, natural, and tasty products. In line with its attention and respect for the community and the environment, Felsineo S.p.A. became a Benefit Corporation on December 17, 2021.
COMPANY OBJECTIVE
The company aimed to develop an ongoing communication strategy, particularly focused on media relations, capable of enhancing both the company’s heritage and its current market positioning.
COMMUNICATION ACTIVITIES
- Public relations
- Media relations
- Editorial activities
- Event management
- Media planning
RESULTS
- Enhanced visibility of the company’s heritage among the market and stakeholders
- Effective and targeted product communication
- Focus on innovative processes related to both processes and products
- Presentation of the ESG project
