Piana Miele
COMPANY PROFILE
Apicoltura Piana, founded in 1903 in Castel San Pietro Terme near Bologna, has been processing and packaging honey for over a century through its Piana Miele brand, offering both semi-finished and finished products under its own label as well as for third parties. The company pays the utmost attention to the selection and quality control of honey at every stage, ensuring a production of the highest quality. Each year, it processes 5,000 tons of honey, accounting for 20% of the Italian market and is recognised worldwide.
COMPANY OBJECTIVE
The company aimed to highlight the excellence of its production to the market and consumers, while simultaneously raising public awareness about the importance of a supply chain that is fundamental to the entire agricultural sector.
COMMUNICATION ACTIVITIES
• Public relations
• Media relations
• Corporate communication
• Product communication
• Marketing campaigns towards the supply chain
• Advertising
• Event management
• Media strategy and planning
RESULTS
• Increased awareness and reputation among the supply chain and consumers
• Strong and targeted media visibility
• Effective communication of social and ESG messages to the market
